Shure Experience Day at City Music 3.0
Date: Saturday, 10 May 2025
Time: From 3:00PM
Venue: City Music 3.0
Address: 701 Sims Dr, #02-05 LHK Building, Singapore 387383
Admission: FREE (Registration required)
Celebrating Shure’s Legacy
Founded in 1925 in Chicago by Sidney N. Shure, the company began with radio parts before expanding into microphones, including the iconic SM58. From developing microphones for medical and military use back in the 1950s, the Shure brand we know today offers a broad range of professional audio products, delivering high-quality sound across industries.
Learn all about microphones, enjoy live performances, hear first-hand experience from fellow musicians & content creators, dive into hands-on experiences at our various interactive microphone booths and have a go at our open mic. What’s more, stay till the end for our lucky draw where you could be one of the lucky winners to walk home with over $500 worth of Shure gear!
The Story of Sound is the Story of Us
Join In On The Celebration
Whether you’re just starting out in audio, a music lover or an industry pro for years, this event has something for everyone!
This event is recommended for: Musicians, Producers, Content Creators, Home Studio Owners, Educators, Audio Engineers, Composers, Arrangers, Songwriters, Music Producers, Music Content Creators, Houses of Worship, Institutions, Sound Professionals, Dealers, System Integrators, Music Schools & Educators.
Panel Discussions, Performances & Workshops
It’s not a celebration without some music! Enjoy live performances by Owen Li, Dawn Yap & Sheng Li (@guitarstreet) as they kick off the show with a bang! Then, hear first-hand experiences & get your burning questions answered by the trio along with musicians and content creators Ao Cheng, Asher Leong & Mezame who have relied on Shure’s technology for their craft. For those new to microphones, learn more about them during our microphone workshop by product specialist Colin Heng.
Content Creation Panel Talk
Owen Li
Owen Li is a multi-talented singer-songwriter and vocal director from Singapore. As the founder of acclaimed vocal groups Third Degree and The Island Voices, Owen blends classical training with pop creativity to produce mesmerising vocal harmonies. A masterful tenor known for his agile riffs, he has released original singles and even served as Vocal Director for Singapore’s National Day Parade 2022, underscoring his reputation as an innovative young leader in vocal music.
Sheng Li
Sheng Li, known by his moniker “guitarstreet,” is a Singaporean singer-guitarist and award-winning busker who transformed his street performances into a flourishing music career. His journey from busking to gear reviews builds a loyal fanbase, highlighting the power of authenticity, community, and creative persistence.
Dawn Yap
Dawn is a bilingual singer-songwriter, Twitch streamer & busker from Singapore. Her music crosses genres as she experiments with different sounds to create her own style. Drawing from personal experiences and shared stories, her songwriting focuses on clear, honest storytelling. With a growing archive of originals, she looks forward to sharing them with new audiences.
Content Creation Panel Talk
Mezame
Mezame is a cinematic photographer and content creator from Singapore who fuses fantasy and reality to craft compelling visual stories. Known for his surreal portraits and pop-culture themed shoots, he bridges the worlds of photography and digital content, inspiring audiences with his distinctive creative vision.
Asher Leong
Asher Leong is a tech and lifestyle content creator who blends creativity and innovation in the digital space. A digital artist at heart, he captivates audiences with stylish tech reviews, productivity insights, and original lo-fi music beats, showing how content can inspire and connect across platforms.
Ao Cheng Su
Ao Cheng Su is a versatile musician and content creator based in Singapore, with a passion for music production, performance, and creative storytelling. Active on platforms like YouTube and Instagram, he shares insights on music gear, techniques, and the creative process. With experience spanning live events, artist development, and directing major music projects, AoCheng blends artistry with a tech-forward approach to inspire and connect with a wider creative community.
Exclusive Shure Microphone Workshop
Mic Check 101 Workshop by Colin Heng
Technical Product Specialist
Get ready to amplify your audio game with Colin as he takes you on an exciting dive into the world of microphones! Learn what matters when choosing the perfect mic, explore the Shure microphone range, and get an exclusive look at the latest product releases with standout features. Whether you’re a seasoned expert or just stepping into the audio scene, this session is your backstage pass to all things mic-related!
The Shure Experience Zone
Not sure which microphone suits you and your needs? Get a hands-on experience with Shure’s expansive microphone offerings at our various interactive booths—from the fan-favourite microphone profiling station to a podcast & even karaoke set up. If you’re ready to hit the road with a bit of pizzazz at your next gig, check out the various customised microphone designs you can get with Fancy Sound!
Microphone Profiling Booth
Hear your voice through the wide range of Shure microphones at the profiling station! From the iconic SM58 dynamic mic to the newly released Nexadyne model, discover how their distinct characteristics influence the sound quality of your voice and find the one that is best suited for you. What’s more, enjoy recording and playback opportunities to better evaluate your sound.
Podcasting Booth
Experience a typical podcast set up and hear your voice through the podcast staple SM7B microphone! Explore the different output options the SM7B and MV7 model microphones have to offer for the needs of your set up—from XLR to USB & even both in one.
Karaoke Streaming Station
Enjoy crystal clear audio with our Shure microphones in a Karaoke live stream setting and learn how you can create your own karaoke streaming set up from the comfort of your home. Mix & match our products to find your perfect karaoke bundle!
Live Stage
Ever wonder what your voice sounds like on the big stage? Test out our industry standard handheld wireless mics through professional loudspeakers and experience the stability and magic of Shure’s wireless systems.
Fancy Sound Pop-Up
FancySound is a Singapore-based company born out of passion for the performing arts. They offer one-stop audio solutions from education to sourcing the latest gears like microphones, wireless in-ears and wireless systems. Bringing you the world’s most reputable audio brands in the music industry with a twist of creativity and uniqueness, check out their booth and find out how you can get a customized microphone.
Image credit: Fancy Sound Singapore
Open Mic Magic with Shure
Calling all musicians and music lovers! Sign up for our open mic at the end of the event and sing your heart out on our stage ready Shure microphones.
Do remember to indicate your songs & accompaniment preferences in our RSVP form for a smooth open mic experience!
Featured Shure 100th Anniversary Gear
Take a sneak peek at some of the highlights from Shure
Exclusive Gifts & Prizes
To sweeten the deal, stand a chance to win over $500 worth of coveted prizes at the Grand Lucky Draw! Join in the excitement as YOU could be the one taking home either a Shure MV6 USB Gaming Microphone, Shure SM58 Black Cardioid Dynamic Vocal Microphone or Shure SE215-CL-A Sound-isolating Earphones.
If you’re a gigging musician, customise your Shure microphone for only $150 when you purchase a Shure microphone in May*. Whether you’re looking to personalise your stage presence or give a unique gift, this collaboration combines Shure performance and FancySound flair.
*Terms & Conditions Apply
Our Previous Events
KORG Synthposium, Dec 2024 (View here)
The Martin Experience: Custom Shop & Vintage Edition, Nov 2024 (View more)
GuitarFest, Oct 2024 (View more)
Getting Here
Nearest MRT Station: Aljunied (EW9)
Nearest Bus Stop: Blk 45 (80229)
Bus Services: 64, 125, 134, 137
Nearest Available Parking: 705 Sims Drive, Shun Li Industrial Complex, Singapore 387384
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