Content Creation in 2026: A Glimpse Behind The Screen by Supercatkei x Shure

Date: Saturday, 25th April 2026
Time: 3pm – 6pm (Registration Begins: 2:30pm)
Venue: City Music 3.0
Address: 701 Sims Dr, #02-05 LHK Building, Singapore 387383
Admission: FREE (Registration required)
Create With Confidence
We know that stepping into content creation in today’s digital landscape can feel overwhelming and highly competitive; the fear of public rejection, the pressure to constantly generate fresh ideas, and financial limitations can all make the journey feel intimidating, and sometimes even discouraging from pursuing the dream altogether.
However, these roadblocks can be overcome! Get insider tips from the world of content creation with our very own local creator expert, Supercatkei! 🐱✨
Join us in this workshop as we identify common content creation concerns and misconceptions, understand what growth in content creation really looks like, define your personal North Star for content, and learn how to break your goals into smaller, achievable steps & action plans.
Introducing Supercatkei (Denise Teo)

Denise Teo, also known as supercatkei, is one of Singapore’s top live streamers and content creators in gaming and lifestyle. Through her experiences working in advertising and building start-ups in Singapore, Tokyo and New York City, Teo has a track record of creating viral content that resonates across diverse audiences.
Beyond content creation, Teo is passionate about mentorship and fostering positive digital spaces.
Who Is It For?
- Aspiring content creators who have been thinking about starting but feel held back by fear of judgement, not feeling ready, or not knowing where to begin.
- Early-stage creators who have started but are struggling with consistency, comparing themselves to others, or feeling like their growth is too slow.
- Students and young adults exploring content creation as a side hustle or career path, particularly those interested in social media, video, or digital media.
- Freelancers and solopreneurs who want to build a personal brand or audience but feel overwhelmed about where to focus their energy.
- Musicians and artists in the music space who are thinking about documenting or sharing their craft online.
- Career switchers considering a move into content, influencer marketing, or digital media and wanting a realistic picture of what it takes.
- Marketing and communications professionals looking to better understand the creator mindset, either for their own personal brand or to work more effectively with creators.
Hands On Games & Interactive Booths

Find Your Pack Game
featuring the Shure MoveMic Wireless Clip On Microphone System
Get into pairs and discover the clarity the Shure MoveMic offers over long distances: Your partner ventures to various parts of our space speaking a code word assigned to your pair with our wireless microphone while you listen and locate the receiver pack that receives the same keyword.

Podcasting Station
featuring the Shure MV7i & MV7X+
Learn how you can achieve a simple podcast setup without the need for other gear than your microphones and a laptop! Not only is the Shure MV7i a USB microphone, it also has a built in audio interface, allowing for another microphone to be connected to it. Connect the Shure MV7i to your laptop and adjust the settings for both microphones via the free MOTIV Mix app and you’re ready to record!

Shure Microphone Booth
featuring the range of Shure Microphones
Not sure which microphone is suitable for your needs? Have a look at Shure’s vast range of microphones at the Microphone Booth & check out the accompanying bundles sure to give you a head start on your content creation journey.
Enjoy Discounts & Stand A Chance To Walk Away With Prizes!
To commemorate the event, save up to 15% OFF on selected Shure products and content creation bundles both in-store and online from 25th April – 30th April! 🥳
We’ll also be giving away 3 sets of City Music vouchers when you stay till the end of the event for our lucky draw! All you need to do is RSVP for our event and register on event day to qualify. Good luck! 😉
Our Previous Events
Audio Fest, Nov 2025 (View More)
Shure Experience Day, March 2025 (View More)
5 Friends 1 City, January 2026 (View More)
Getting Here
Nearest MRT Station: Aljunied (EW9)
Nearest Bus Stop: Blk 45 (80229)
Bus Services: 64, 125, 134, 137
Nearest Available Parking: 705 Sims Drive, Shun Li Industrial Complex, Singapore 387384
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